What a Marketing Portal is And Why You Need One Now

What a Marketing Portal is And Why You Need One Now

A marketing portal is a key resource used to create, manage and distribute branded marketing content. It helps teams control their brand messaging, while giving team members the opportunity to personalise assets of their own.
The larger a company, and the more branches, franchises, partners and sales people representing the brand, the more challenging this becomes across distributed teams and customer segments.
A marketing portal allows companies to efficiently scale, doing business globally while marketing locally, by giving all employees and partners fast access to marketing materials that can be customised within minutes. This ensures all customers have a cohesive experience with a company, as every touchpoint is on-brand and up to date.

What are the key benefits of a docs24 portal?

  • Fast. The process to create marketing content can be transformed from days to minutes by a few easy clicks
  • Easy to use. There is no longer a need for professional designers or complicated and expensive layout tools.  A marketing portal is designed to be easy to navigate and use, achieving process efficiency with minimal training
  • Seamless workflow. Our customised portal allows teams across countries and regions to upload documents, imagery and collaborate quickly and within set parameters. It offers teams the ability to make changes to pre-filled fields and order prints on the platform or send print-ready media to a chosen print provider

Where does a Marketing Portal help?

A quality marketing portal provides a setting to not only host assets for marketing users, but empowers them to adapt materials for local needs. Capabilities you might expect to see in an marketing portal include:
Marketing Production – Marketing templates such as posters, direct mail and social templates with the ability to adapt images and text to a local market or promotion.
Digital Asset Management – Hosting of your corporate images, documents, logos
Brand Showcase – Communicate the brand in action with coverage of marketing events from product launches to most shared blog posts.

2019-01-13T16:03:23+00:00