Not only are Christmas Cards a tradition, but sending a business Christmas Card lets your client know that they are important to you. This simple item helps you keep your brand at the forefront of your customer’s thinking. It also helps you build a stronger business relationship with the vendors you rely on to operate your business.
Here are our tips to help you do it the right way:
Don’t send your cards in digital format.
While free email Christmas Cards are convenient and affordable, these can easily be mistaken for spam. They lack the personal impact that a physical handwritten card has. There is also a good chance that your card will sit on their desk for a period of time, further engraving your brand in their mind.
Send tasteful Business Christmas Cards.
You may think the Christmas card making fun of Santa is hilarious. However, this is not the time to try and find out whether your client has a sense of humour unless you’re confident you know them well enough and have a long-standing relationship with them. Stick with traditional themes and messages to make the best impression. Make an even bigger impact by tossing something awesome inside. Try something such as a gift voucher for them to redeem against their next purchase or to treat their team to a Christmas chocolate box.
As with all campaigns, measuring its success is essential. You could be spending time, money and effort on something that is not bringing you any return. The Christmas Card is a perfect way to remind customers of who you are; they can serve as a catalyst for staying in touch all through the year and can be a great way to get another strand of your marketing campaign underway.
Send them out early.
At the very latest, your cards need to be received before Christmas Day. If they arrive after 1st of January, they lose their impact. Also, many companies are closed for the holidays so you really need to make sure your cards are delivered before the break. At docs24, we can take care of the postage for you, making sure your cards get delivered on time.
Last but not least.
Finally, how many people really say “thank you” to their customers?